{"id":5246,"date":"2023-03-02T11:59:36","date_gmt":"2023-03-02T10:59:36","guid":{"rendered":"https:\/\/ageadapt.cz\/portfolio-items\/awareness-raising-campaign\/"},"modified":"2023-04-20T12:34:00","modified_gmt":"2023-04-20T10:34:00","slug":"osvetova-kampan","status":"publish","type":"avada_portfolio","link":"https:\/\/ageadapt.cz\/cs\/portfolio-items\/osvetova-kampan\/","title":{"rendered":"Osv\u011btov\u00e1 kampa\u0148"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color4);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1365px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><style>.fusion-imageframe.imageframe-1{ margin-top : 20px;margin-right : 20px;margin-bottom : 20px;margin-left : 20px;}<\/style><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"max-width:250px;\"><img decoding=\"async\" width=\"200\" height=\"64\" title=\"logo\" src=\"https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/logo-2.png\" data-orig-src=\"https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/logo-2-200x64.png\" alt class=\"lazyload img-responsive wp-image-4206\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27223%27%20height%3D%2771%27%20viewBox%3D%270%200%20223%2071%27%3E%3Crect%20width%3D%27223%27%20height%3D%2771%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/logo-2-200x64.png 200w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/logo-2.png 223w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 700px) 100vw, 200px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.375%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.375%;}@media only screen and (max-width:1177px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 2.375%;margin-left : 2.375%;}}@media only screen and (max-width:700px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 2.375%;margin-left : 2.375%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color4);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1365px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1177px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:15px!important;margin-left:0px!important;}}@media only screen and (max-width:700px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:10px;margin-right:0px;margin-bottom:15px;margin-left:0px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">\u00davod<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Spole\u010dnost Capgemini je glob\u00e1ln\u00edm l\u00eddrem v oblasti poradenstv\u00ed, technologick\u00fdch slu\u017eeb a digit\u00e1ln\u00ed transformace, kter\u00fd se zav\u00e1zal poskytovat \u0161pi\u010dkov\u00e1 a inovativn\u00ed \u0159e\u0161en\u00ed a poskytovat klient\u016fm celou \u0161k\u00e1lu mo\u017enost\u00ed digit\u00e1ln\u00edho sv\u011bta na z\u00e1klad\u011b 55let\u00e9 tradice a rozs\u00e1hl\u00fdch znalost\u00ed v oboru.<\/p>\n<p style=\"text-align: justify;\">Principy spole\u010densk\u00e9 odpov\u011bdnosti se zde odr\u00e1\u017eej\u00ed nejen v r\u00e1mci dodr\u017eov\u00e1n\u00ed platn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f. Jejich c\u00edlem je pln\u011bn\u00ed z\u00e1vazk\u016f vypl\u00fdvaj\u00edc\u00edch z princip\u016f podnikatelsk\u00e9 etiky, odpov\u011bdn\u00e9ho \u0159\u00edzen\u00ed zam\u011bstnanc\u016f a pracovi\u0161t\u011b, zaji\u0161t\u011bn\u00ed kvalitn\u00edch slu\u017eeb z\u00e1kazn\u00edk\u016fm a vztah\u016f s dodavateli, stejn\u011b jako podpora m\u00edstn\u00edch komunit a respekt k \u017eivotn\u00edmu prost\u0159ed\u00ed.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 4.75%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 4.75%;}@media only screen and (max-width:1177px) {.fusion-body .fusion-builder-column-1{width:50% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 4.75%;margin-left : 4.75%;}}@media only screen and (max-width:700px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 2.375%;margin-left : 2.375%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1177px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:15px!important;margin-left:0px!important;}}@media only screen and (max-width:700px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:10px;margin-right:0px;margin-bottom:15px;margin-left:0px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Z\u00e1kladn\u00ed informace<\/h2><\/div>\n<div class=\"table-2\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\">N\u00e1zev spole\u010dnosti:<\/th>\n<th align=\"left\">Capgemini Poland<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\">Velikost spole\u010dnosti:<\/td>\n<td align=\"left\">&lt; 9500<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Lokalita:<\/td>\n<td align=\"left\">Krakov, Polsko<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Odv\u011btv\u00ed:<\/td>\n<td align=\"left\">poradenstv\u00ed, IT a outsourcing<\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Forma subjektu:<\/td>\n<td align=\"left\">obchodn\u00ed spole\u010dnost<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 4.75%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 4.75%;}@media only screen and (max-width:1177px) {.fusion-body .fusion-builder-column-2{width:50% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 4.75%;margin-left : 4.75%;}}@media only screen and (max-width:700px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 2.375%;margin-left : 2.375%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color4);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1365px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1177px) {.fusion-title.fusion-title-3{margin-top:10px!important; margin-right:0px!important;margin-bottom:15px!important;margin-left:0px!important;}}@media only screen and (max-width:700px) {.fusion-title.fusion-title-3{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:10px;margin-right:0px;margin-bottom:15px;margin-left:0px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Pracovn\u00ed p\u0159\u00edb\u011bh<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: justify;\">Ve spole\u010dnosti Capgemini Polska bylo v dob\u011b vzniku kampan\u011b zam\u011bstn\u00e1no t\u00e9m\u011b\u0159 9 500 lid\u00ed. N\u00e1pad na kampa\u0148 vze\u0161el z pr\u016fzkumu, kter\u00fd provedli prost\u0159ednictv\u00edm extern\u00ed spole\u010dnost\u00ed. P\u0159i p\u0159\u00edprav\u011b kampan\u011b &#8222;Mezi ostatn\u00edmi&#8220; se zab\u00fdvali rozmanitost\u00ed ve velmi \u0161irok\u00e9m slova smyslu. Zam\u011bstnanci spole\u010dnosti jsou z\u00e1stupci mnoha generac\u00ed: v\u00edce ne\u017e 80 % tvo\u0159\u00ed mileni\u00e1lov\u00e9, ale jsou mezi nimi i z\u00e1stupci generac\u00ed X, Z a Boomers.<\/p>\n<p style=\"text-align: justify;\">Cht\u011bli vytvo\u0159it kampa\u0148, kter\u00e1 by byla autentick\u00e1 a zalo\u017een\u00e1 na origin\u00e1ln\u00ed my\u0161lence. Proto se rozhodli p\u0159edstavit p\u0159\u00edb\u011bhy zam\u011bstnanc\u016f trochu jin\u00fdm zp\u016fsobem, a to formou televizn\u00edho seri\u00e1lu.<strong>\u00a0<\/strong><\/p>\n<p>Kampa\u0148 byla rozd\u011blena na dv\u011b \u010d\u00e1sti: intern\u00ed a extern\u00ed. Rozhodli se p\u0159ipravit:<\/p>\n<ul>\n<li>Seri\u00e1l &#8222;Mezi ostatn\u00edmi&#8220; za \u00fa\u010dasti zam\u011bstnanc\u016f: t\u00e9mata jednotliv\u00fdch d\u00edl\u016f byla vybr\u00e1na na z\u00e1klad\u011b workshop\u016f (1: Generace X vs. generace Y; 2: Humanist\u00e9 vs. IT; 3: Pol\u00e1ci vs. cizinci; 4: Zam\u011bstnanci vs. nad\u0159\u00edzen\u00ed; 5: Rodi\u010de vs. lid\u00e9 bez d\u011bt\u00ed).<\/li>\n<li>Mezioborov\u00e9 webin\u00e1\u0159e za \u00fa\u010dasti pozvan\u00fdch odborn\u00edk\u016f: webin\u00e1\u0159e pro zam\u011bstnance tematicky souvisej\u00edc\u00ed s epizodou prezentovanou v dan\u00e9m t\u00fddnu.<\/li>\n<li>Podcasty &#8222;Mezi ostatn\u00edmi o &#8230;&#8220;: Jeden\u00e1ct epizod ve form\u011b rozhovoru s uzn\u00e1van\u00fdmi extern\u00edmi odborn\u00edky a experty ze spole\u010dnosti Capgemini.<\/li>\n<li>5 \u010dl\u00e1nk\u016f v tisku.<\/li>\n<\/ul>\n<p>Jednalo se o inovativn\u00ed kampa\u0148, proto\u017ee:<\/p>\n<ul>\n<li>Vytvo\u0159en\u00ed seri\u00e1lu bylo sv\u00e9ho druhu experimentem. Ot\u00e1zky pro seri\u00e1l sb\u00edrali zam\u011bstnanci. Akt\u00e9\u0159i, tedy zam\u011bstnanci, tyto ot\u00e1zky neznali p\u0159edem. Zaznamen\u00e1vali se jejich spont\u00e1nn\u00ed reakce a odpov\u011bdi.<\/li>\n<li>Koncept nahr\u00e1vek p\u0159edpokl\u00e1dal konfrontaci dvou skupin (generace X vs. generace Y).<\/li>\n<\/ul>\n<p>V\u00fdsledky:<\/p>\n<ul>\n<li>Seri\u00e1l: celkov\u00fd po\u010det zhl\u00e9dnut\u00ed epizod 372 289, celkov\u00fd po\u010det odpov\u011bd\u00ed na FB na seri\u00e1l 247 775.<\/li>\n<li>Podcasty na Spotify: kan\u00e1l byl zhl\u00e9dnut 3 834kr\u00e1t, v ostatn\u00edch aplikac\u00edch 2 975kr\u00e1t.<\/li>\n<li>Webin\u00e1\u0159e: pr\u016fm\u011brn\u00e9 hodnocen\u00ed: 4,62, z\u00fa\u010dastnilo se jich v\u00edce ne\u017e: 3 200 zam\u011bstnanc\u016f.<\/li>\n<\/ul>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1177px) {.fusion-title.fusion-title-4{margin-top:10px!important; margin-right:0px!important;margin-bottom:15px!important;margin-left:0px!important;}}@media only screen and (max-width:700px) {.fusion-title.fusion-title-4{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:10px;margin-right:0px;margin-bottom:15px;margin-left:0px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">U\u017eite\u010dn\u00e9 post\u0159ehy<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Autory kampan\u011b motivovala autenticita. Jejich prvn\u00ed my\u0161lenkou ve f\u00e1zi v\u00fdzkumu bylo, \u017ee jejich kampa\u0148 mus\u00ed poch\u00e1zet od lid\u00ed pracuj\u00edc\u00edch v Capgemini. Pr\u00e1v\u011b jejich hlas ur\u010dil dan\u00fd sm\u011br a n\u00e1sledn\u011b definoval, o jak\u00e9 rozmanitosti se v p\u0159\u00edpad\u011b Capgemini hovo\u0159\u00ed a jak\u00e9 ot\u00e1zky by zam\u011bstnanci cht\u011bli t\u011bmto &#8222;jin\u00fdm&#8220; polo\u017eit. Dalo by se \u0159\u00edci, \u017ee zam\u011bstnanci tuto kampa\u0148 spoluvytv\u00e1\u0159eli.<\/p>\n<p>P\u0159i tvorb\u011b komplexn\u00edch kampan\u00ed stoj\u00ed za to zajistit konzistentn\u00ed sd\u011blen\u00ed a komunikaci se v\u0161emi z\u00fa\u010dastn\u011bn\u00fdmi stranami. Vzhledem k tomu, \u017ee t\u00e9ma diverzity s sebou p\u0159in\u00e1\u0161\u00ed momenty, kter\u00e9 mohou b\u00fdt obt\u00ed\u017en\u00e9, stoj\u00ed za to zajistit spr\u00e1vn\u00fd tok informac\u00ed ke sponzor\u016fm a lidem zapojen\u00fdm do procesu tvorby. D\u016fle\u017eit\u00e9 to bylo i p\u0159i spolupr\u00e1ci s extern\u00edmi partnery. Ka\u017ed\u00fd musel v\u011bd\u011bt, jak\u00e1 je jeho role v projektu, o co usiluje a jak\u00fd je kone\u010dn\u00fd, po\u017eadovan\u00fd efekt.<\/p>\n<p style=\"text-align: justify;\">Velk\u00e9 kampan\u011b s sebou obvykle p\u0159in\u00e1\u0161ej\u00ed chv\u00edle nad\u0161en\u00ed, ale tak\u00e9 \u00fanavy nebo dokonce ned\u016fv\u011bry v \u00fasp\u011bch. Je dobr\u00e9 si uv\u011bdomit, \u017ee to tak prost\u011b je, a nenechat se odradit v t\u011b\u017ek\u00fdch chv\u00edl\u00edch, kdy se n\u00e1m zd\u00e1, \u017ee to neprob\u00edh\u00e1, jak by m\u011blo. Proto stoj\u00ed za to sledovat sv\u00e9 n\u00e1lady a vz\u00e1jemn\u011b se podporovat, jeliko\u017e &#8222;po ka\u017ed\u00e9 bou\u0159ce vyjde zase slunce&#8220;.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.375%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.375%;}@media only screen and (max-width:1177px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 2.375%;margin-left : 2.375%;}}@media only screen and (max-width:700px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 2.375%;margin-left : 2.375%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:var(--awb-color4);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1365px;margin-left: calc(-5% \/ 2 );margin-right: calc(-5% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1177px) {.fusion-title.fusion-title-5{margin-top:10px!important; margin-right:0px!important;margin-bottom:15px!important;margin-left:0px!important;}}@media only screen and (max-width:700px) {.fusion-title.fusion-title-5{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:10px;margin-right:0px;margin-bottom:15px;margin-left:0px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">U\u017eite\u010dn\u00e9 post\u0159ehy<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p>Je pot\u0159eba vz\u00edt v \u00favahu:<\/p>\n<ul>\n<li>Jak implementovat rozs\u00e1hl\u00e9 informa\u010dn\u00ed kampan\u011b v oblasti age managementu?<\/li>\n<li>Jak integrovat osoby zastupuj\u00edc\u00ed r\u016fzn\u00e9 generace?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Jak budovat zna\u010dku zam\u011bstnavatele na z\u00e1klad\u011b aktivit CSR?<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 4.75%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 4.75%;}@media only screen and (max-width:1177px) {.fusion-body .fusion-builder-column-4{width:50% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 4.75%;margin-left : 4.75%;}}@media only screen and (max-width:700px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 2.375%;margin-left : 2.375%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1177px) {.fusion-title.fusion-title-6{margin-top:10px!important; margin-right:0px!important;margin-bottom:15px!important;margin-left:0px!important;}}@media only screen and (max-width:700px) {.fusion-title.fusion-title-6{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"margin-top:10px;margin-right:0px;margin-bottom:15px;margin-left:0px;\"><h2 class=\"title-heading-center\" style=\"margin:0;\">Kl\u00ed\u010dov\u00e1 slova<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>kampa\u0148 age managementu, spole\u010densk\u00e1 odpov\u011bdnost firem, generace X vs. generace Y<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:50% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 4.75%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 4.75%;}@media only screen and (max-width:1177px) {.fusion-body .fusion-builder-column-5{width:50% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 4.75%;margin-left : 4.75%;}}@media only screen and (max-width:700px) 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fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 30px 0px 0px 0px;\"><div class=\"fusion-image-carousel fusion-image-carousel-auto fusion-image-carousel-1 fusion-carousel-border\"><div class=\"fusion-carousel\" data-autoplay=\"no\" data-columns=\"5\" data-itemmargin=\"13\" data-itemwidth=\"180\" data-touchscroll=\"no\" data-imagesize=\"auto\"><div class=\"fusion-carousel-positioner\"><ul class=\"fusion-carousel-holder\"><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img width=\"2048\" height=\"1365\" src=\"https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/66855850_2350532418337181_3990338257970790400_n_upravena.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" decoding=\"async\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272048%27%20height%3D%271365%27%20viewBox%3D%270%200%202048%201365%27%3E%3Crect%20width%3D%272048%27%20height%3D%271365%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/66855850_2350532418337181_3990338257970790400_n_upravena.jpg\" data-srcset=\"https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/66855850_2350532418337181_3990338257970790400_n_upravena-200x133.jpg 200w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/66855850_2350532418337181_3990338257970790400_n_upravena-400x267.jpg 400w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/66855850_2350532418337181_3990338257970790400_n_upravena-600x400.jpg 600w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/66855850_2350532418337181_3990338257970790400_n_upravena-800x533.jpg 800w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/66855850_2350532418337181_3990338257970790400_n_upravena-1200x800.jpg 1200w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/66855850_2350532418337181_3990338257970790400_n_upravena.jpg 2048w\" data-sizes=\"auto\" \/><\/div><\/div><\/li><li class=\"fusion-carousel-item\"><div class=\"fusion-carousel-item-wrapper\"><div class=\"fusion-image-wrapper hover-type-zoomin\"><img width=\"1718\" height=\"1024\" src=\"https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/65024282_2318433224880434_8389785585543282688_n.jpg\" class=\"attachment-full size-full lazyload\" alt=\"\" decoding=\"async\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271718%27%20height%3D%271024%27%20viewBox%3D%270%200%201718%201024%27%3E%3Crect%20width%3D%271718%27%20height%3D%271024%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/65024282_2318433224880434_8389785585543282688_n.jpg\" data-srcset=\"https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/65024282_2318433224880434_8389785585543282688_n-200x119.jpg 200w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/65024282_2318433224880434_8389785585543282688_n-400x238.jpg 400w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/65024282_2318433224880434_8389785585543282688_n-600x358.jpg 600w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/65024282_2318433224880434_8389785585543282688_n-800x477.jpg 800w, https:\/\/ageadapt.cz\/wp-content\/uploads\/2023\/03\/65024282_2318433224880434_8389785585543282688_n-1200x715.jpg 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