Cláritas turismo was born from a group of art historians, heritage experts, archaeologists and official tourist guides, lovers of history, art and culture.  They like to show people the reason for history, the traces of ancient civilisations, the convulsive and epic history that has been lived.

In Cláritas Turismo, they are aware of the added value that people with more experience have. And in the tourism sector, experience and knowledge is a degree!

Through the experience of my “older brother”, the necessary synergy was created within the company so that workers who found it more difficult to travel or with the schedules of the visits, could transfer their knowledge and at the same time be able to make the visits in pairs with younger workers so that they could transfer their knowledge in a dynamic, enjoyable and fun way, creating a cultural experience in our guided tours.

The company organises guided tours in the cities of Jaén, Granada and Almería with the aim of making the history and heritage of these Andalusian cities known.

Everyone at Clarita’s understands what it is like to be unmotivated and how important it is to feel useful at work. Each of the team members has experienced what it is like to work in something that did not motivate them, to work in companies where the working environment made going to work a nightmare every day. Some of them suffered from burnout syndrome, and other bad experiences related to an unfavourable working environment. After experience in different jobs where the working environment, lack of motivation and other factors of the working environment were not satisfactory, they decided to leave the companies where they worked and set up the company. Here each person is different in their professional background and the handicap was to form a team that knew how to empower human resources of different ages.

Motivate is the word. Give value to the worker, give him his place and through the symbiosis of the team, he will be able to get all his potential and also learn things from the other colleagues. With their practice of “big brother” the most important thing for the worker to be productive is that he/she feels motivated and wants to feel part of a mission. For this, they understand that HR managers must know well the human value of their older workers and be very conscientious to bring out their full potential.

Through their way of working, they always organise guided tours in the cities of Jaen, Granada and Almeria with the aim of making the history and heritage of these Andalusian cities known in a dynamic, entertaining and fun way, creating a cultural experience and for this they form the team with a senior worker and a young person. To ensure that the experience is complete and that both young people and older people connect with the tourist experience, they have created a cultural experience.

Among the obstacles they have had to overcome, they find that it is often the worker himself who is hindered and blocked by age. The employee must be motivated to feel useful and part of the team. Age is just a number. In their case, the practice has been welcomed in the company by all and without conditions. All their staff was convinced that the hybrid experience of “young and experienced” tourism advisors would lead to success. They have been developing this experience for about two years. But it really only takes a few sessions to get started and see that the workers feel in harmony. Success lies in understanding that it is often the worker himself who is hindered and blocked by age. The employee must be motivated to feel useful and part of the team. Age is just a number.

It is a well-known fact that experience is a degree! And in the tourist sector even more so, a good tourist guide is one who has been through “a thousand battles”. We must be aware of the value and potential of our elders and look for ways in which they can demonstrate their experience.

Motivation, experience, team value